Brandbook development

Do you need a brand book? Definitely yes!

This branding guide will be helpful for anyone planning to scale and grow further. Local marketers need to know how and why certain elements of corporate identity look and a brand book will help with this.

The development of a brand book in ITLab is most often ordered by companies of the following types:

• chain stores. This business is characterized by the frequent opening of new points of sale. And for chain stores, it is important to be able to quickly and reliably convey information to managers and administrators.
• Franchise Companies. When selling a business model, such an organization must provide the buyer with the use and corporate identity. At the same time, entrepreneurs from different cities and even countries can buy a franchise. By paying one price to develop a brand book, a franchised expansion company saves itself from numerous costs.
• Businesses with a dealer network. Official wholesale and retail representatives of the manufacturer, dealers and service centers must have common corporate identity elements. At a minimum, product presentation stands must be made in the same way, otherwise the company's image will be blurred.
• Other companies who care about their image and bet on the future of their development.

Many apply after it became clear that the management of the new branch or point of sale fails to accurately recreate the corporate identity and broadcast the desired image of the company. Therefore, if your business does not yet belong to any of these types, this is not a reason to abandon the idea of creating a brand book.

 

Brand book development cost

In the process of development, the company's corporate identity can be transformed in accordance with current market trends, so the introduction of any new elements should also be recorded in the brand book. Professionally developed brand book allows you to quickly respond to requests from the marketing and advertising department.

The cost of a brand book largely depends on the volume of its filling. It should contain not only visual standards, but also the rules for constructing and applying brand identity elements. This "book" reflects the provisions on the essence of the brand, its idea, values and attributes.

 

Order brandbook development right now!