Company name:

The contact person:

Telephone:

Email:

Information on the logo and corporate identity

Allocated budget

Estimated project completion date

Domain name (if any)

Geography of sales of goods, services

The target audience

Competitors (company names, website addresses. Competitor websites that are similar in target audience)

Partners (company names, website addresses. Partner websites that are similar in target audience)

Brand name (word to be included in the logo)

Is there a liner/slogan? What (name)? Should it link to the logo?
(Example example_logo

)

What are the unique features of your products or services that set you apart from your competitors?

General style

modern

business

thematic (what area is associated with)

funny

aggressive

other (what?)

Color gamut and saturation
(colors that are desirable or required for use. If any, also indicate the colors that are NOT desirable to use)

only flashy, dynamic local colors (red, blue, yellow, green)

only soft pastel colors

use monochrome themes (black, white, gray tones)

at the discretion of the designer

other acceptable combinations (what?)

General information on the logo

the idea that the logo should express (play with some detail of the company name, elements of nature, something else?)

what message should the logo convey

what feelings and emotions should the logo evoke

is a new logo derived from another logo (the Customer must provide the Contractor with the image of the "mother" logo)

What elements would you like to use in your logo?

What do you think your logo should look like?

Font style

Font style + ornament

Sign + Font style

Coat of arms, emblem

Monogram

Wishes for the font part of the logo

Elegant serif fonts

Straight sans-serif fonts

Fonts where all line weights are the same

Fonts that imitate human handwriting

Ornamental fonts

Imitation of stencil inscriptions

Fonts with reverse accent (thin vertical lines)

Imitation of ancient letterforms

Elegant sans-serif fonts

Logos you like
(indicate company names, company websites or other sources where you can see their logo, why you like certain or other logos?

Logos you DON'T like
(indicate company names, company websites or other sources where you can see their logo, why you DON'T like those or other logos?

Unacceptable symbols, images, etc.

Mark the corporate identity elements that you also need to develop

Essential elements:

Logo

Tagline

Corporate advertising block

Corporate font

Corporate color

Optimize work with partners

Layout scheme

Modular grid

Business documentation:

Letterhead (document, letter, order)

Envelope business (different formats)

Business card (personal, corporate)

Cube block (writing paper)

Informational portal

Price tag

Label

Folder for information materials and other papers

Advertising and information printed materials:

Booklet

Leaflet

Avenue

Brochure

Catalog

Poster

Flyer

Advertising module for placement in the media;

Complimentary ticket

Exhibition design elements:

Exhibition stand (examples of advertising and artistic design)

Exhibition office interior design option (sketch)

Pointer

Badge (patch, chevron)

Souvenirs and packaging:

Pen

Lighter

Plastic bags with handle

Wrapping paper

Souvenir badge

Stickers

Self-adhesive tape

Notebook

Diary

Postcard souvenir, congratulatory

Souvenir envelope

Poster calendar

Souvenir pocket calendar

And:

Company vehicles

Branded clothing

Corporate website

Information boards

Other:

Brief for drawing graphics