Website audit

Short site audit

During a brief audit of the site, our specialists collect and verify the following indicators:

• Main characteristics of a web resource, including:
  • Google Page Rank - Google search engine link ranking algorithm;
  • TIC - thematic citation index, an indicator of the authority of the resource in the Yandex search engine;
  • main site mirror - for proper indexing of the site by search engine algorithms;
  • domain registration date - to check the "age" of the site;
  • Region to which the resource belongs.
• Search Engine Indexing:
  • number of indexed pages in Google.
  • number of indexed pages in Yandex;
• Website links:
  • number of references in Google and Yandex search engines;
  • links in the Solomono backlink search service.
• Availability of a web resource in directories of search engines:
  • Yandex.Catalog;
  • Rambler TOP 100;
  • Dmoz.
• The presence of installed counters and statistics systems on the site, necessary to obtain statistics of visits and views of the Internet resource by visitors:
  • HotLog;
  • LiveInternet;
  • Google Analytics.
  • Yandex.Metrica;
• The presence of main and auxiliary files on the domain robots.txt, which store special instructions for search algorithms, and sitemap.xml, which contains data about the site pages to be indexed.

 

Full website audit

A full technical audit of the site from ITLab Studio allows you to identify errors that affect not only the position of the resource in the search engine results, but also the attitude of visitors to the website. Includes analysis of the indicators listed below.

General site position:

• Key indicators.
  Subject, Google PR, TIC, availability in search engine directories, number of pages in the index of the main search engines, region, etc.
• Web resource parameters.
  Broken links, duplicate pages, sessions, mirrors, robots.txt and sitemap.xml files, etc.

After that, the received information is compared with the indicators of competitive sites of the same subject and a conclusion is made about the current state of the Internet resource. A decision is made about how to promote the site in search engines.

 

Development of recommendations for improving site indexing by search engines:

• List duplicate pages.
  The occurrence of duplicates leads to a loss of internal link weight, substitution of the main page in the index, worse indexing, and even falling under search engine filters.
• Defining the site's main mirror.
  Without making the necessary settings, search robots may consider the wrong site to be promoted as the main mirror.
• Compilation of recommendations for setting redirects.
  Setting up a 301 redirect allows you to change the URL of pages or when merging mirrors. Setting a 302 redirect is required for temporary redirects and is used, for example, when redesigning a site.
• Check server status.
  A page with a 404 code is not indexed by search robots, which makes it difficult to promote the site.
• Recommendation sitemap.xml.
  This is the file containing links to all pages of the resource, it is necessary for quick indexing of the site by search engines.
• Compiling the optimal robots.txt file.
  This file contains information about which sections of the Internet resource are subject to indexing and which are prohibited.
• Organization of internal linking.
  Thanks to correct internal linking, the Internet resource is better indexed and promoted in search engines, the link mass increases and the behavioral factor increases. Making recommendations.
• Optimizing the HTML code of pages.
  This optimization of the website makes it easier for search engines to recognize the code, increases the speed of finding the most important elements of the page and increases the speed of loading the site. Making recommendations for site loading speed.
• Image optimization.
  Image optimization can significantly increase the speed of page loading.
• Registration in webmaster services.
  Registration in the Google WebMaster and Yandex.WebMaster services is necessary for the speedy indexing of the site and advanced monitoring of the Internet resource.

 

Recommendations for text correction of site pages (content optimization):

• General guidelines for adding content to your site.
  The site should have a clear hierarchical structure and text links.
• Optimizing title and description meta tags on site pages.
  The text of the title meta tag is contained in the link to the site in the results of search engines - it is through this link that visitors go to the resource. The description meta tag describes the site page and is displayed in search results.
• Heading optimization on site pages and page-by-page text recommendations.
  For search engines, the content highlighted on the page is important. Therefore, it is recommended to use keywords in titles.

Further recommendations for the development of an external link base and recommendations for site ergonomics are one of the key factors in ranking a page by search algorithms. A detailed audit of the site not only makes the Internet resource user-friendly, but also allows you to improve the conversion and achieve greater contact with a potential buyer. This is necessary to increase the level of sales and the number of visitors to your site.

 

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