Website usability audit

What is included in a comprehensive usability analysis?

For each of the projects, a team of usability specialists will prepare an individual analysis program. This approach will allow you not to miss even minor flaws that affect the efficiency of the site.

Using modern technological means and verified procedures, & nbsp; experts will analyze

• resource efficiency;
• navigability;
• interface features;
• the quality of the information provided;
• literacy of the location of menus and transitions;
• concise design;
• page speed.

Specialists, conducting a usability analysis, identify pages with information overload, ineffective advertising, and other problems. Usability analysis includes everything, even font features, conversion accounting, conversion efficiency. Different tools are used for this.

It is simply impossible to conduct an analysis on your own without having the skills. After its implementation, the statistics of visits improves significantly, as a result, the owner receives significant cost savings. It becomes possible for the site owner to even opt out of costly advertising.

Taking into account the recommendations of usability analysis allows you to form a positive opinion about the company, make the resource easier, faster, more convenient and memorable.

 

When is the best time to do a usability analysis?

There are two approaches to researching the user-friendliness of a site. One is to involve usability specialists at the development stage, the other involves conducting an analysis after the launch of the resource.
 
Surprisingly, but the involvement of analysts in the process of creating a site is much cheaper. In this case, you will not have to overpay for making changes to the structure and code of the pages. It will be enough to establish interaction between programmers, designers and usability specialists so that they can create an effectively working product together. By the way, in ITLab sites are developed in this way.
 
- Analysts were not involved in the development process?
- Is the site not converting visitors into customers?
- Everything can be fixed!

Order a usability analysis and our specialists will find ways to optimize the perception of your resource. The statistics accumulated during the operation of the site will help you quickly and accurately identify elements that mislead the user.
 
The general recommendation is this: order a usability analysis when you notice that the site does not work as intended.

 

What to expect from the changes made?

Usability analysis provides valuable information. If you use it correctly, you can start a whole chain of changes that are useful for business:

• Users start to find the information they need faster
• Increased form fillability feedback.
• The conversion rate of visitors to applications is growing. 

And if the sales department processes requests without gross errors, then we can assume that all these changes will be followed by an increase in business profits. The initial consultation is free of charge.

 

Order a website usability audit right now!