Mobile Application Development

Types of mobile apps

When developing applications, ITLab Studio takes into account the goals and objectives of the customer. Depending on the initial data, the project takes the following development:

• Utility. It is used to solve everyday, routine tasks. These are, for example, an alarm clock, a note editor, a weather forecast, a task list.
• Enterprise application. Simplifies and speeds up business processes. Users are employees and / or customers, partners, investors of the company. Among the striking examples are a mobile bank, an ordering service, a personal account.
• Content project. Used to distribute user-generated or editor-generated content such as news, fresh blog posts, videos, and more.
• Game. A common format for mobile projects. The focus here is on user entertainment. A rested and relaxed person becomes more receptive to advertising messages.

The studio uses an individual approach to the tasks set by the client. This allows you to create unique and commercially beneficial projects. The priority platforms in ITLab are iPad and iPhone. The service of interface design and design is already included in the price.

 

Platform types

Here is a list of platforms on which modern smartphones and tablets work. For each of them, it is possible to develop a separate version of your project.

• iOS. The platform dominates among solvent audiences. The platform has a high potential for monetization.
• Android. The most popular OS. Installed on flagship and budget models. An Android phone can be used by people with completely different incomes. If the goal is maximum downloads, Android is a viable option.
• Windows Phone. The least popular of the dominant platforms. When deciding to develop a project for Windows Phone, it is difficult to count on a quick result. However, the platform has prospects, since Microsoft is developing it.

 

Development process

The key task of development is to provide people with a useful service. To do this, you need to study their needs, patterns of behavior, habits. There are three stages of work on the project.

1. Audience Research
   Marketing research is being carried out to find out the intended user of the project. For this you need to understand:
   • what mobile devices the audience uses;
   • how often and for what purpose they use these gadgets;
   • What is their average income.
2. Business model development
   At this stage, an understanding of the monetization of the project is formed. The increase in profits should pay for its price. To build a monetization hypothesis, answer the following questions:
   • what is the purpose of the project;
   • how the user will interact with the product;
   • how the company will profit from the project.
   However, this does not mean that you need to charge users for installation. The increase in profits may be due to the strengthening of loyalty and in-app purchases.
3. Development
   Bringing all ideas to life at once is a non-constructive idea. A rational solution is to launch new versions of the product gradually, testing changes on users, collecting their opinion on each update and making appropriate improvements. At the same time, you can expand the list of supported phones to increase your audience.

 

Working with technologies

- Android: Fragments API, Location and Sensors API, UI, Services, Maps, etc;
- Java Core: Java Core, Multithreading, Collections API, etc;
- iOS: Foundation Kit, Application Kit, UIKit, CoreData, CoreLocation, CoreMotion, CoreText, AVFoundation, etc;
- Social networks: Facebook API, Twitter API, Google+ API, VK API, Instagram API, Youtube API;
- Advertisement: Ad Mob, Google Ad;
- Core web: HTML/CSS, XML, JSON, SOAP;
- DBMS: MySQL, SQLite, Firebird, Realm;
- VCS: Git, SVN, Mercurial;
- Bug/Issue trackers: Jira, Redmine.

and also:

- Push Notifications, Google Cloud Messaging;
- AppStore submission, Google Play submission, testing;
- Unit Test, Integration Test;
- UI/UX, Human Interface Guidelines.

 

Order the development of a mobile application from ITLab Web Studio!