AFM: creating an online store for a furniture manufacturer

The development of an online store for Art Metal Furniture has become an important step in the modernization of the business. AFM specializes in the production and sale of office furniture and components. AMF's constant desire to create optimal and comfortable conditions for cooperation wants its website to meet more modern requirements. Create an effective online store for Art Metal Furniture, which is the largest manufacturer of office furniture, with a user-friendly interface, high loading speed and adaptive design for different devices, update the site design, integrate the payment and delivery system.

Service: Creating an online store
Framework: Bootstrap
CMS for website: OpenCart
Field of activity:Furniture production
Region: Kyiv
Development time: 3 months

About the project

AMF Factory is a Ukrainian manufacturer of modern furniture, engaged in the manufacture of cabinet furniture from high-quality laminated chipboard, has been operating throughout Ukraine for over 23 years. The site should describe the company's products in detail, as well as have all the tools for online shopping. In its functionality, the online store has convenient product filters, site search, as well as a light and adaptive design

Project objectives and goals

Create a unique and modern design using corporate colors
Create a product catalog with convenient and simple product filters Implement the ability to choose the color of products in the product card
Connect the online payment module, as well as help in receiving and activating the online cash register
Install and configure the new mail delivery module, with a choice of branches according to the dimensions of the products
Implement a product search on the site
Configure a convenient personal user account

Stages of work

Analysis and development

Together with Art Metal Furniture, we identified key requirements for the site: detailed product descriptions, filtering by parameters, convenient ordering. The audience is private clients and companies that need reliable solutions. Competitor analysis helped create a functional and aesthetically appealing platform.

Design and UX/UI

The design combines elegance and solidity. A simple menu structure and filters ensure quick product search. The site's adaptability guarantees convenient browsing and shopping from any device.

Development and testing

A powerful filter system, code optimization and caching for fast loading were implemented. The cart, ordering and adaptability were tested on all popular devices and browsers.

Launch and marketing

After launch, the site was monitored and errors were quickly fixed. The SEO strategy was optimized, which helped the site take high positions in search engines.

Support and Development

We provide technical support, update the range and prices, analyze user behavior to improve functionality and increase conversion.

Results

The site has become much faster and easier to use.
Increased conversions by 40% in the first month after launch.
Improved visibility in search engines, which allowed us to attract more organic traffic.
The mobile version of the site increased sales among smartphone users by 40%.
Improved visibility in search engines thanks to SEO optimization, which helped to attract more organic traffic.