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Zorya Dnipra Mobile App
The development of a mobile app for Zorya Dnipra has become an important stage in the company's digital transformation. Thanks to the integration of a loyalty program, a digital bonus card, an interactive store map, and push notifications, customers have received a convenient tool for interacting with the brand.
The implementation of the mobile app allowed the company to strengthen customer loyalty, increase sales, and make communication with customers faster and more efficient.
Thanks to the coordinated work of the ITLab Studio team, the project was successfully implemented, and the app has become an important marketing tool for the company.
- Service: The development of a mobile app
- Framework: Flutter
- Field of activity:Meat processing plant
- Region: Dnipro
- Development time: 6 months
About the project
Zorya Dnipra is one of the leaders in the production of sausage products in Ukraine. The company offers a wide range of products, which includes more than 340 items: boiled, smoked, raw-smoked sausages, ham, sausages, sausages, and meat delicacies. The products are represented throughout the country, and their high quality is confirmed by laboratory tests and consumer trust.
Project objectives and goals
- Has a concise design in branded colors
- Offers a personal user account
- Integrates a digital bonus card with a barcode
- Displays a map of physical stores
- Sends push notifications about promotions
- Contains advertising banners and special offers
Stages of work
Analysis and planning
- We studied customer needs to make the application as convenient as possible
- We analyzed the best practices of the market and competitors
- We identified key functions: a convenient bonus system, an interactive map, notifications about promotions
UX/UI design
- Concise and modern interface → branded colors and easy navigation
- Easy access to all functions → main screen with promotions, bonus balance and store map
Main functionality
- User account - personal profile with bonus balance
- Digital bonus card - with a barcode for scanning at the checkout
- Loyalty program - a system for accumulating bonuses and discounts
- Map stores – interactive map with addresses and opening hours
- Push notifications – information about new products, promotions and special offers
- Advertising banners – personalized offers for users
Development and testing
- Speed optimization → instant response to user actions
- Testing → stability check on iOS and Android
- Launch and support
- Publishing in the App Store and Google Play
- Regular updates and support of the application
Results
+40% more repeat purchases thanks to the bonus system
Push notifications increased user engagement
Loyalty program motivates customers to buy more
Store map helps to find points of sale faster
The application has become a key channel of communication with customers
