Website promotion

Main stages of promotion

Stage 1.

Audit of the resource and development of a strategy for its promotion

• Primary site analysis. It is performed to detect the reasons for the insufficient popularity of pages. Analysis helps to achieve faster and better results.
• Semantic core selection. A list of keywords is formed, the cost of promotion is calculated, and the time it will take to get results is predicted. 

It is especially important to conduct a thorough analysis. This will allow you to choose the optimal promotion strategy for a particular case. ITLab specialists will offer the most effective approach to website promotion and client business development.

Stage 2.

Start of promotion of the resource by positions (under the contract)

• Signing an agreement. In this document, the list of keywords prepared at the previous stage is approved and fixed, and the site optimization process begins.
• Find technical errors. We compile a list of shortcomings that hinder promotion, and draw up terms of reference (TOR) for their correction.
• Writing unique texts for promoted pages.
• Implementation of TOR for improvements and bug fixes. It is preliminary agreed with the client, and then transferred to technical specialists.
• Working on link building. A list of anchors is compiled, thematic sites are selected for free or commercial placement of links.
• Directory placement. If it is required according to the promotion strategy, then information about the site is published in authoritative and trusted directories.
• Site Monitoring. The condition of the site and its positions in search engines are periodically assessed. This makes it possible to quickly adjust the promotion strategy. 

Timing. Unless otherwise specified in the contract, the initial optimization is usually carried out within the first 30 days after the signing of the contract.

Stage 3.

Preservation and improvement of the results obtained, consolidation of positions

• After the site gets into the TOP-10 for promoted queries, we move on to maintaining and strengthening positions. By monitoring the reaction of the site to changes in search engine algorithms, we form new recommendations if something needs to be changed in the strategy. 
• At the end of each month, we make a report. It includes statistics of visits, actions performed by us, as well as a list of promoted requests with the positions that the site occupies on them.

To distinguish a website from competitors, to make it more attractive to users - all this relates to the tasks of optimization and promotion. It is the activities included in this service that help to significantly increase the level of trust in the site from search engines.

Cost of website promotion

Prices for optimization and search engine promotion of the site are determined on an individual basis, due to the influence of a whole list of factors:

• the lifetime of the Internet resource, as well as the date of registration of the domain;
• number of search engines where the promotion takes place;
• number, popularity and seasonality of requests from the generated semantic core;
• regional binding of the site, the number of regions to which the resource is oriented.

Each project is unique for us, so we provide a full range of services for optimizing sites for Google and Yandex both in Kyiv and for other regions of Ukraine.

About our professionalism

The success of the company as a whole depends on the work of each employee, so we pay special attention to training and professional development of the team. ITLb employees take part in various thematic seminars and conferences, including:

• CyberMarketing
• Events hosted by Alexander Grishchenko
• and other themed events..

We do not just declare that we are professionals in our field, we make a lot of efforts to confirm this fact with each of our projects. Successful solution of problems of any complexity, maintaining the level of qualification of employees at the current level, the absence of template solutions and an exclusively personal approach to each client - this is only part of the characteristics of our work.

Website promotion from ITLab is the maximum target audience!