Corporate identity development

What is corporate identity?

Corporate identity is a set of graphic elements that allow you to create a unique image of the company that distinguishes it from competitors. The main element of brand formation is the logo. But in general, this is a good combination of corporate colors for fonts and other objects, which over time create a trusting relationship with the company.

 

Basic elements

ITLab specialists develop more than 45 different corporate identity elements. However, not all of them are necessary for every brand. That is why we have provided service packages, as well as the ability to create your own package. The cost and timeframe for developing a corporate identity is affected not only by complexity, but also by the number of ordered elements.
 
To ensure the integrity and recognition of the brand, it is also necessary:

• business cards;
• envelopes;
• folders;
• forms;
• and other elements..

Logo development is a stage without which it is impossible to create a corporate style. It is the core or central element of the entire product. It takes the most time to create it, because it is this sign that will become the hallmark of the entire company.

Corporate identity design helps the consumer to choose and buy a product, or decide on cooperation with a particular company. For the convenience of displaying it on different media, it is recommended to order a brand book. This is a set of instructions and rules for recreating the developed concept, which will be used by internal or external designers, marketers and other specialists.

 

Goals and objectives

The decision to create a corporate brand image is an important step in the life of every company. The result of this work is an object of intellectual property, which helps to solve the following tasks:

1. Shaping a positive image. ITLab specialists create a unique and attractive visual brand concept that is relevant to the client's business area. It looks professional and evokes positive emotions in the representatives of the target audience, which are then subconsciously transferred to the offered goods and services. This increases their perceived value.
2. Identification. Creating a corporate identity and logo, as well as using them correctly, helps the target buyer instantly determine that this or that object is directly related to your company. This increases brand awareness.
3. Differentiation. If you find yourself in the department of soft drinks of any supermarket in Kyiv, for example, your eyes willy-nilly fall on the products of Pepsi and Coca-Cola. This is how a brand with a strong corporate identity works. It facilitates the selection process, and also helps to stand out from competitors and visually provide the buyer with information about the product offered.

As a result, you get a carefully thought-out brand that will meet all your wishes and modern requirements and that will stand out from all competitors.

What is an identity?

Under the company identity, it is customary to understand the visual representation of the brand. This is a set of principles, rules and examples of the design of various objects. With it, you can reproduce your company's unique design on any medium.
 
Logo, corporate identity and brand book are the main elements of the identity. They allow anyone hired or involved to perform any work to recreate the visual design of various products, which is uniquely identified as belonging to your company.

 

Identity creation

Identity development is a difficult and complex task. The cost and timing of its solution largely depend on the level of training of specialists who entrusted it. That is why it is not the most rational idea to start only from the price when choosing a contractor.
 
The most time-consuming part of the work is finding and agreeing on a central, unifying marketing idea. It should be embodied in the logo. The rest of the elements inherit it: their design implements similar visual concepts adapted to the media format. Leave request now and get a unique style!

 

What is a corporate identity for?

A well-developed brand identity contributes to the solution of various tasks in the field of marketing and development:

• to differentiate the company's goods and services from similar offers of competitors;
• provide an opportunity for easy scaling and expansion of the business (for example, opening new branches, stores, franchising, etc.);
• increase the level of consumer loyalty, as well as the perceived value of goods and services.

To ensure the effective solution of all these tasks, it is only necessary to monitor compliance with all the rules of the established identity.

 

Order corporate identity development right now!