Main trends in modern web design

Let's understand the main trends of modern web design!

 

The world of web design is constantly changing. And if some changes affect only a little this area, then others become “long-playing” trends and can greatly affect the design of created sites for more than one year. What will be fashionable as before, and what will sink into the past? This will be reported by the trends in web design in 2016.

At first glance, fashion does not play a significant role in the design of Internet resources. However, if you draw a parallel between several "older" sites with current sites, you will feel a huge difference between them. As a result, what was relevant and seemed right in previous years has changed dramatically today.

What does modern web design have to offer? What is still relevant in fashion?

Background pictures and  videos, "ghost" buttons and "tiled" design are still relevant and popular. It also remains at the peak of its popularity and cinemagraphics, as well as designer typography and flat design that attracted many. These trends do not think to give up their busy steps today, on the contrary, they will only gain momentum in development.

It has become a kind of must-have for self-respecting organizations to use self-designed photos, icons, illustrations and other elements in web design instead of products from photobanks. And, of course, web design welcomes only individuality.

Interactive storytelling is no longer a novelty, but this trend is entering the next peak of development this year. More interaction and more engagement! Leading brands strive to to create for their websites not just thematic content, but to create the most interesting texts that will carry only positive emotions.

Responsive or responsive website design has been trendy in the past, but since last year's update to Google's search algorithms, aptly named mobilegeddon (mobilegeddon, from mobile and armageddon), the relevance of such design has increased many times over. And in 2016, an even more significant increase in the number of sites "friendly" to mobile users (mobile-friendly) is expected.

If you think about what this year's web design trends have to offer unusual, then we can think of the "semi-flat" design (semi-flat design). This direction has been outlined for a long time, but just this year it promises to become one of the leading design trends. A good example of semi-flat design is Google's material design.

Another recent trend in web design is the increasing use of unique user experience (UX). Due to the huge popularity of standardization in website design, many websites have become almost similar to each other. The implementation of a unique user experience on an Internet resource allows you to distinguish it from the faceless mass, and will remain in the memory of users for a long time.

Long scrolling on Internet resources, the appearance of individual page elements only on demand are known web design trends this year, which are also expected to grow rapidly. Naturally, this is due to the continuous growth of attendance of Internet resources from mobile devices.

This year, web design promises a lot of new things. But, as always, blindly following trends should by no means be the main criterion for selecting the appropriate design of an Internet resource for each case separately. Only decisions made individually, which are created taking into account the specifics of your business, will help to be a high-quality and effective tool for promotion organization or brand, and it is for such a solution that you need to contact the ITLab web design studio: with our creative professionals, you will definitely choose the best option!