SEO promotion - what factors are especially important today

Website promotion for dummies

 

At one time, to bring a site to the top of search results, it was enough to place several links to its pages, publish articles on them with the right words. Today, such a strategy can only lead to sanctions from the search engines. Their algorithms are progressing: now they do not just analyze content, but make complex decisions by calculating various factors using neural networks.

How to act today to increase the position of the site in the search results? In short, work on the quality of the resource. Next, we will look at 4 main levers that need to be acted upon in order to achieve this.

Behavioral factors

Robots no longer attempt to self-assess the quality of a site. They shifted this task to the visitors. Search engine algorithms have been studying the following factors for several years:

• number of transitions to the internal sections of the site;
• time spent on the resource;
• Proportion of visitors who left the page too quickly, etc.

By analyzing and averaging large amounts of data, they get information about whether visitors like your site or not.

Monitor behavioral factors and work to improve them regularly. This will help promote the site and improve it a little.

Site structure

There has long been a rule in contextual advertising: one key request - one ad. Approximately the same principle can be applied to SEO promotion. If your semantic core consists of a large number of commercially valuable keywords with high frequency, it is worth making a separate page for each of them. All this will favorably influence the further search engine promotion.

Geo-specific queries are a good example. Consider a hypothetical flower shop that has branches at every metro station in Moscow. In this case, it makes sense to make a separate page with contacts for each of them.

Load speed

Site loading speed is partly a behavioral factor, as users tend to close pages that slow down the browser. However, search engines also take this parameter into account separately.

An unspoken standard is a load time of 2-3 seconds. With each passing moment, the chance that the visitor will refuse to view the page increases.

To reduce loading times, optimize your site's code and the resources it uses. Also work with your hosting provider or your server settings.

Mobile responsive

Today, the share of users who make purchases from a phone or tablet is approximately 25% of the total number of such transactions. This has only become possible because websites have learned to adapt their design to the small screen of a portable device.

This has a positive effect on behavioral factors: such a site is simply more convenient to use. In addition, Google knows how to detect responsive resources and strives to display them higher.

If your site doesn't look mobile friendly, consider website redesign. This one-time investment will allow you to get long-term results.

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