Basic requirements for writing articles

Let's figure out what are the requirements for writing articles ???

Text content plays an important role for any website. Here are some very important rules to follow when writing texts.

 

Which rules to follow when writing articles

1. Explore your audience

   Who is your website visitor? What information is most interesting to him? Before you start writing, try to get a clear idea about the potential readers of this article. It is necessary to study the target audience and try to find out what information they are looking for on the web.

   You need to write texts with people in mind, not search engines! But at the same time, you can’t neglect the requirements and features of search engines. The main point is that if you are faced with the choice of satisfying the requirements of a search engine, but doing it to the detriment of a person, or, conversely, doing it for a person, but not satisfying the requirements of a search engine, do it for people.< /p>

2. Let's answer the questions

   Answering the reader's questions is your priority and main goal. At the same time, the answer should be clear, comprehensive and detailed. After the user reads your article, he should not go back to the search in order to look for answers on third-party sites. The only thing the reader can do is to write an additional question on the site's forum or in the comments. Of course, in practice it is not always possible to achieve the desired effect, but this is what you need to strive for.

   First, you need to look at several sites for this query from the first issue and determine the best text. Then you can take it as a basis and supplement it with the necessary information in accordance with the task and search queries. But it's not enough to just add keywords. Your article should really match these search queries and provide answers to them. For this, several sentences for each keyword or several paragraphs can be used.

   This is the bare minimum! If the text is obviously worse in terms of informativeness than the best of the search engine results, then such text practically does not make sense, since it does not even attract high-quality rewriting.

3. Don't plagiarize

   Copying someone else's article and publishing it under your own name will be of little use. This is a huge disadvantage, since search engines are able to determine the copies of articles. The text must be unique, otherwise it may negatively affect the ranking of the site. In addition, Internet users can easily guess that they have already seen this article somewhere.

4. Text volume

   There is not a single rule that said that the amount of text should be exactly this, and not otherwise. Most importantly, it should be sufficient for the topic of the article to be disclosed. The optimal amount of text is the number of characters from 2500 to 8000. In the case of less than 2000 characters, it is very small for many queries. And more than 8000 characters will be considered as overkill, and few readers could master such text (most Internet users are busy people who do not have much time to spend on long texts).

5. Use only facts and less water

   If a reader has landed on your site with a specific question, then he is unlikely to be interested in reading abstract reasoning that lacks any specifics. Such a site will simply be closed, and they will continue to search. And the facts can be of much more interest. The desire to get specific information on a particular issue is what drives people to read.

6. Introduction and Conclusion

   The main part is more or less sorted out. Sometimes it happens that for some reason they forget about the introductory and final parts. They must be mandatory. At the same time, they should be consistent with each other and the main part of the text.

7. Using links

   Many people don't like to link to third party websites because they don't want to advertise competitors. But if it is possible to supplement the article with several useful links (it can be some kind of research, or sites that are completely suitable for the topic of the article, as well as links to services), then why not do this? If the link is really useful, users will thank you for it. In addition, the link can always be closed from indexing.

8. The article should be readable

   The text must be divided into paragraphs. After about 3 or 4 paragraphs, it is desirable to make a subheading. It is recommended to include tables, lists, quotations in your text (a piece of text highlighted graphically). It is better to use bold type to highlight key ideas. It will also be useful to place images in the text and, if necessary, video materials. These techniques are necessary so that the user spends less time reading the article.

9. You need to understand the topic you are writing about

   It would be nice if the performer understood the topic he is writing about and had some experience with it. And it would be best if he was also actively interested in this topic and himself related to the target audience. But in practice, this is not always possible. Therefore, it is desirable that the copywriter can understand the topic he is writing about.

When you use these rules while writing your article, you will be able to write high-quality and interesting content that both readers and search engines may well like. And do not forget to beautifully design the results of your work.