Creating a corporate style

Let's figure out what the corporate style is for???

The company must be recognizable in order to be successful. Famous companies of the world invest tens of thousands of dollars in the creation of brands and corporate style that will be recognizable.

 

Recognition of the company

The main elements of success бренда:

• запоминающееся имя;
• великолепный слоган;
• качественная рекламная стратегия;
• фирменный стиль.

Что такое фирменный стиль и для чего он необходим

Фирменный стиль - набор исключительных графических образов и принципов построения, какие предначертаны для идентификации организации среди других аналогичных и для создания образа, который будет узнаваем. Это так званая "одежда", по которой встречают компанию в мире бизнеса.

Main elements of corporate style:

1. The company's audio image is a selected sound or a set of sounds that the company uses in video advertising or television commercials.
2. Graphic trademark - a drawing that is registered in the prescribed manner as a trademark in the name of a specific owner.
3. A word trademark is the name of an organization or another verbal structure, designed in the established order.
4. Slogan - advertising phrase, company motto.
5. Branded logo - intended for the memorability of the company and to increase recognition.
6. A brand character is an image or character that is used in advertising and symbolizes the company.
7. Branded font – a font or set of fonts chosen for the design of branded printed products.
8. Color range - a set of colors that are used to identify the company.

Any item used in the everyday life of the organization can be used as a carrier of corporate identity. These include envelopes of different sizes, folders for documents, pens, different forms, and even overalls for staff.

Advertising in the mass media, outdoor advertising, signs and pointers - all this can also serve as a carrier of corporate identity. In addition to all this, media also act as attributes for presentations, posters, calendars, pens, packages, etc.

In order to earn a corporate style, first of all, it is necessary to highlight the tasks and goals that it will implement. Find out what kind of style the company needs: business or cheerful, bright or restrained.

After that, style elements are developed, and after that, its carriers.

The colors and company logo are chosen first. For example, for manufacturers of children's clothing, a brighter corporate style with colorful cartoon characters is suitable, and for educational institutions - calmer tones, a strict style.

Sometimes it happens that the logo has already been formed historically. Then it is scrupulously checked for compliance with trends in the modern world, its effectiveness is analyzed and it continues to work, or, based on it, a new one is developed.

As a result of developing a corporate style, it often becomes a brand book (brand book), namely it contains contains detailed instructions on the correct application of the corporate style. It describes in detail how to create printed products, use company colors and how to use a logo.

Main tasks of corporate style:

• will increase the effectiveness of advertising campaigns with the help of the fact that all carriers of the corporate style are themselves advertisements;
• help the client to identify the company among others;
• strengthen consumer confidence.