Online store EXPERT-MATRAS.UA

In today's world of online shopping, choosing a high-quality and comfortable mattress is becoming easier thanks to technology. To make the selection process as convenient as possible for its customers, the company EXPERT-MATRAS.UA decided to create an innovative online store. ITLab, an experienced IT company specializing in the development of e-commerce solutions, was chosen to implement this project.

Service: Creating an online store
Framework: Bootstrap
CMS for website: OpenCart
Field of activity:Furniture
Region: Kyiv
Development time: 3 months

About the project

EXPERT-MATRAS.UA is a leader in the Ukrainian market of specialized stores selling mattresses. The company has several mattress hypermarkets, offering over 200 models from leading manufacturers: Sleeper, MatroLuxe, EMM, Come-For, HighFoam, Velam, Neolux, Musson.
The main mission of the company is to make the process of choosing a mattress easy, convenient and economical for each client.

Project objectives and goals

Convenient catalog - division of products by categories (mattresses, beds, accessories).
Filters and search - the ability to select a product by parameters (firmness, size, brand, price, etc.).
Product page - detailed description, characteristics, photos, customer reviews.
Mobile adaptation - stable operation of the site on smartphones and tablets.
Simple ordering process - minimizing steps for purchase, integration with payment services.
Integration with CRM - automation of order processing, customer base management.

Stages of work

1. Analysis and planning

Study of the business model and competitive environment.
Formulation of requirements and technical specifications.

2. Development

Frontend and backend development using modern technologies.
Database integration and CRM connection.

3. Testing

Functional testing of all sections of the site.
Loading speed optimization.
Mobile version testing and cross-browser testing.

Results

Increased conversions thanks to an intuitive interface and fast order processing.
Reduced order processing time through CRM automation.
Increased customer loyalty, as it became more convenient for them to choose mattresses online.
Positive user feedback on the simplicity and speed of using the site.

The development of an online store for EXPERT-MATRAS.UA became a successful case for ITLab. Thanks to modern technologies, it was possible to create an effective e-commerce platform that helps customers easily find the perfect mattress. This project demonstrates how a properly thought-out digital strategy can take a business to a new level and provide competitive advantages in the market.