Online store Constanta

A professionally designed online resource emphasizes the premium nature of the Constanta brand and contributes to the formation of a positive image among customers. The online store opens up access to new geographic markets and expands the reach of the target audience, allowing Constanta to present its products not only locally, but also nationally. In today's digital environment, the presence of an online store is a prerequisite for successful competition with other furniture manufacturers. The online store provides an additional sales channel, which significantly increases the total volume of product sales

Service: Creating an online store
Framework: Bootstrap
CMS for website: OpenCart
Field of activity:Furniture production
Region: Kyiv
Development time: 3 months

About the project

Konstanta is a premium upholstered furniture manufacturer specializing in the creation of high-quality sofas, armchairs, and poufs. The company's main goal is to expand its reach to its target audience through a modern online sales channel.

Project objectives and goals

Develop a stylish, functional and convenient online store that corresponds to the status of a premium brand.
Ensure site adaptability for all devices.
Integrate a product catalog with filtering by parameters (materials, colors, sizes).
Implement a fast and convenient ordering process.
Connect payment systems and the possibility of online payments.
Optimize the site for search engines (SEO).

Stages of work

1. Needs analysis and planning:

ITLab Studio conducted an in-depth analysis of the upholstered furniture market, competitors, and potential buyer behavior.

Based on this, a technical specification and prototype of the future site were developed.

2. Development:

Using modern technologies for the backend.
Database integration for catalog management.
Implementation of functional search and filters.

3. Payment system integration:

Payment gateways (LiqPay and Apple Pay) were connected to ensure the convenience of payments.

4. Testing:

Testing was carried out on all devices and browsers.
Site speed and user data protection were checked.

5. Launch and SEO optimization:

Content was optimized for search engines.
A promotion campaign was conducted in Google Ads and social networks.

Results

Increased online sales: Sales increased by 40% within 6 months of the site launch.

Increased mobile traffic: Thanks to the responsive design, the number of users from mobile devices increased by 55%, which improved overall conversion.

Improved user experience: Functional search and detailed filters allowed customers to quickly find the products they needed. This contributed to an increase in the average duration of stay on the site by 35%.

Order efficiency: The average order processing time was reduced by 20%, which positively affected the level of customer satisfaction.

Strengthened the brand: The online store received high customer ratings for convenience and aesthetics, which increased the loyalty of existing customers.