AUTOPAINT - Creation of an online store

The company "Avtofarba" specializes in selling paint and varnish products: from painting materials to car care accessories. The company has a wide range of products, but its website was outdated and did not meet modern requirements. Task: Create an effective online store for the company "Avtofarba", which sells paint and related products for cars, with a user-friendly interface, high loading speed and adaptive design for different devices. Goals: 1. Update the site design, making it modern, intuitive and adaptive. 2. Improve UX/UI so that buyers can quickly find products and place orders. 3. Ensure high site loading speed and a mobile version. 4. Integrate the payment and delivery system.

Service: Creating an online store
Framework: Bootstrap
CMS for website: OpenCart
Field of activity:Cars and service
Region: Kremenchuk
Development time: 1 month

About the project

Online store of the company "Avtofarba", which specializes in the sale of quality goods and repair, protection and care of cars. The site should contain detailed information about the product and describe the products and companies. You need to use all the tools for online shopping. The online store should have convenient filters for products and search on the site, as well as a light and adaptive design.

Project objectives and goals

Create a simple and modern design that will help customers quickly find the products they need and place an order.
Build a product catalog correctly. Convenient presentation of all products in the assortment.
Connect an online payment module, as well as help in receiving and activating an online checkout
Develop a mobile version so that it is adapted to display on the screens of any tablet and phone.
Install and configure a new mail delivery module, with a choice of branches according to the dimensions of the product.
Pay special attention to the search and filtering functions so that visitors have no problems finding the product they need Set up a convenient personal account for the admin and user

Stages of work

Analysis and planning

Analyzed business needs, target audience and competitors. Key functions were identified: filters, search, CRM, payment, reviews.

Design and UX/UI

Developed several layouts with a focus on ease of navigation. A minimalist style, large images, convenient buttons were chosen. Category search was used for quick product selection.

Development and integration

Integrated the LiqPay payment system, Nova Poshta API, adaptive design. Added filters, product comparisons, search autocomplete. Optimized site loading speed.

Testing

Tested all functions on different devices and browsers. Tested payment, cart, site speed and automatic notifications about order status.

Launch and marketing

Launched the site with monitoring of technical errors. Implemented SEO optimization to increase visibility in search engines.

Support and development

Provided technical support, regular updates of products and prices. Analyze user behavior to improve features and increase conversion.

Results

The site has become much faster and more user-friendly.
Increased conversions by 30% within the first month after launch.
Improved visibility in search engines, which allowed to attract more organic traffic.
The implemented system of reviews and product ratings increased trust in the brand.
The mobile version of the site allowed to increase sales among smartphone users by 40%.